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Genny Ghanimeh
Following her passions for the MicroFinance & the Online industries, and after a life-altering trek in Kilimanjaro, Genny founded Pi Slice in March 2013 and negotiated a partnership agreement with MicroWorld from the Group PlanetFinance to build and administer the first crowd-lending platform for microfinance in MENA.
This journey led to Genny founding Mind Cloud Academy, the 1st entrepreneurship academy teaching a program of 10 certified courses under KHDA,. The program ends with a demo day of the investment deck to a panel of regional VCs & Investors.
Founding Mind Cloud Tribe comes as a natural progression after Mind Cloud Academy. An online platform of tutorials, tools, tool-builders for the Business Plan and the Investment, along a market-place for experts and tutorials. Mind Cloud Tribe’s vision is to allow anyone, anywhere, to overcome all the barriers and challenges, be able to fulfill their dreams and step into their vision.
Along Mind Cloud, Genny is a founding member of the EMIR Mentorship Program at London Business School and a recognized Business Coach with a track record of 30+ founders, CEOs & entrepreneurs. She is mostly passionate about helping others find their ‘real inner why’, while equipping them with resilience, self-belief and other resources to thrive.
Prior to Pi Slice & Mind Cloud, Genny began her career in Project Finance, and later shifted her focus to the financial industry and business development, where she honed her entrepreneurial skills in founding her 1st company Pro-ID in 2003; initiating start-ups and identifying market opportunities for international corporations. In 2007, Genny founded and managed Pi Investments, working on mergers and acquisitions deals in emerging countries. In 2010, Genny joined a DIFC based investment bank as the Head of Business Development.
Genny is a recognized voice, and a dedicated Author and Contributor in different outlets like Entrepreneur Magazine, Executive Magazine, Philanthropy Age and Pi Slice Blog, writing about Innovation, Entrepreneurship, Social Entrepreneurship, Impact Investing, CSR and Microfinance. She is a Founding Mentor at EMIR Program at London Business School . Genny also organized and launched CEO Talks interviews in partnership with Impact Hub and In5 Dubai, where she interviewed top Dubai CEOs. She is a regular Professional Speaker at events like Global CSR Congress, SME Advisor Events, WEF.
Genny has an M.A. in Civil Engineering, a B.S in Physics, an MBA from London Business School (UK) and Business Coaching Certificate from Universal Coach Institute.
Expertise
Leadership
Fundraising
Scaling Up
Business Model
General Management
School
London Business School
Tutorials by this expert
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Balance Sheet Statement
Finance & ValuationThe items that appear on the Balance Sheet, and what they mean / How to build it / Importance of a Balance Sheet
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Basics of Intrapreneurship
IntrapreneurshipWhat is an Intrapreneur / Entrepreneurs versus Intrapreneurs / Intrapreneurial Mindset and Traits / Examples of Intrapreneurship
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Break Even Point
Finance & ValuationCalculating the Break Even Point / An example of calculating the Break Even Point
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Business Model Canvas
Business ModelCustomer Segments / Value Proposition / Channels / Customer Relationship / Revenue Stream / Key Resources / Key Activities / Key Partners / Cost Structure
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Business Valuation Fundamentals
Finance & ValuationOverview of Different Business Valuation Methods / Financial Statements Overview / Time Value of Money / Valuation Methods: Discounted Cash Flow (DCF) & Comparables
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Cashflow Statement
Finance & ValuationThe items that appear on the Cash Flow Statement, and what they mean / Operating Activities / Investing Activities / Financing Activities / How to build it
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Customer Journey Template
MarketingAwareness & Knowledge / Engagement & Interest / Consideration Evaluation & Intent / Purchase / Activation / Repeat / Loyalty / Advocacy
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Discounted Cashflow Valuation Method
Finance & ValuationCalculating the Discounted Cash Flow Valuation (DCF) / An example for calculating DCF / Important notes on the DCF
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Entrepreneurship and Burnout
LeadershipWhat is Burnout / The 12-stage model of Burnout / Recognize the signs / How to deal with Entrepreneurs’ Burnout / Avoid Getting there / The Tao of Work
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Entrepreneurship and Success
LeadershipSuccess for Entrepreneurs – Traps and Misconceptions / What is the Definition of Success / What Defines our Feeling of Lasting Success / The Tao of Success
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Financial Assumptions for Startups
Finance & ValuationP = R – C / Revenues and Costs / Assumptions and Benchmarking / Profit and Loss (P&L) / CAPEX & OPEX / Investment Metrics / Return on Investment (ROI)
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Income Statement
Finance & ValuationThe items that appear on the Income Statement, and what they mean / How to build it
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Investment / Pitch Deck
FundraisingMotto (Value Proposition) / Problem OR Unmet Need / Solution: Product & Service Features / Target Market & Size / Go-to-Market Strategies / Competitive Landscape / Business Model / Revenue Model / Traction and/or Timeline / Execution Team / Financials / The Ask
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Legal Term Sheet
Legal & GovernanceIdentifying the Parties / Business of the JV / Regulatory Approval / Structure of the JV / Financing the JV / Contribution of Assets / Competition & Restrictions / Board of Directors / Shareholders / Control & Minority Protection / Transfer of Shares / Deadlock / Continuing Business Involvement of the Parties / Employees / Intellectual Property / Administration / Termination
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Marketing Campaign Model Canvas
MarketingProspect Personas / Prospects Problems / Value Proposition / Channels / Content / Key Activities / Key Metrics / Cost Structure / Projected ROI
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Online Sales Funnel
Sales4 Stages: Brand Awareness / Lead Gathering / Lead Qualifying / Sale. 4 Tactics: Understanding your Audience / Simple User Experience / Metrics of Success / Testing
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Positioning And Marketing Mix
MarketingPositioning: Target Customers / Offering / Why do they need you / Product Category / Price Category. Marketing Mix: Product / Price / Place / Promotion / People / Process / Physical Evidence
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Scaling Up a Business Model Canvas
Scaling UpScalingUp Pilot Checklist in Six Steps / Scaling-Up the Business Model Canvas through all the nine blocks
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Strategic Marketing Plan
MarketingMission / Situational Analysis / Objective / Strategy & Implementation / Evaluation
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SWOT Analysis Template
MarketingStrengths / Weaknesses / Opportunities / Threats / Building a SWOT Analysis
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The Difference Between Entrepreneurship and Business
LeadershipEntrepreneurship / Entrepreneur Related Traits & Attributes / Comparative Differences Between an Entrepreneur & a Businessman? / Tao of Entrepreneurship
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