• Positioning And Marketing Mix Category

  • Positioning: Target Customers / Offering / Why do they need you / Product Category / Price Category.  Marketing Mix: Product / Price / Place / Promotion / People / Process / Physical Evidence


Created byGenny Ghanimeh
Course LanguageEnglish
Last updated2023-09-07 21:27:34
11m 28s

In This Tutorial You Will Learn

-    What is Positioning? What are the parts of the Positioning: Target Customers, Offering, Why do they need you, Product Category, Price Category, How is your solution different than that of your competitors?

 

-    What is Marketing Mix? What are the 7 P’s of the Marketing Mix: Product, Price, Place, Promotion, People, Process, and Physical Evidence?

 

-    And how the two connect together.

 

Positioning was termed by marketing gurus Al Ries and Jack Trout, while the term Marketing Mix was developed by Neil Borden.




Positioning And Marketing Mix Tutorial Content



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