Positioning: Target Customers / Offering / Why do they need you / Product Category / Price Category. Marketing Mix: Product / Price / Place / Promotion / People / Process / Physical Evidence
- What is Positioning? What are the parts of the Positioning: Target Customers, Offering, Why do they need you, Product Category, Price Category, How is your solution different than that of your competitors?
- What is Marketing Mix? What are the 7 P’s of the Marketing Mix: Product, Price, Place, Promotion, People, Process, and Physical Evidence?
- And how the two connect together.
Positioning was termed by marketing gurus Al Ries and Jack Trout, while the term Marketing Mix was developed by Neil Borden.
Marketing Funnel / Consumer Decisionmaking Process / Customer Acquisition / Customer Retention Strategies / Customer Acquisition Cost / Lifetime Value
ScalingUp Pilot Checklist in Six Steps / Scaling-Up the Business Model Canvas through all the nine blocks
Basic PR training for your startup on a minimal budget / How to approach Media / How to create a PR pitch for your company / PR Tips on a Low Budget