Awareness & Knowledge / Engagement & Interest / Consideration Evaluation & Intent / Purchase / Activation / Repeat / Loyalty / Advocacy
- What is the Customer Journey Template?
- What are the eight phases of the Customer Journey Template and how to build them:
1. Awareness & Knowledge
2. Engagement & Interest
3. Consideration Evaluation & Intent
4. Purchase
5. Activation
6. Repeat
7. Loyalty
8. Advocacy
Marketing Funnel / Consumer Decisionmaking Process / Customer Acquisition / Customer Retention Strategies / Customer Acquisition Cost / Lifetime Value
ScalingUp Pilot Checklist in Six Steps / Scaling-Up the Business Model Canvas through all the nine blocks
Basic PR training for your startup on a minimal budget / How to approach Media / How to create a PR pitch for your company / PR Tips on a Low Budget