1 Intro to Digital Incubator

2 Business Model Canvas

• Business Model Canvas 19 Min Expand

   

  In this tutorial you will learn:

   

  -    What is a Business Model? 

   

  -    What is a Business Model Canvas?

   

  -    We will go, one by one, through the nine blocks of the business model canvas, what they are and how to build them:

  1.    Customer Segments

  2.    Value Proposition

  3.    Channels

  4.    Customer Relationship

  5.    Revenue Stream

  6.    Key Resources

  7.    Key Activities

  8.    Key Partners

  9.    Cost Structure

   

  The Business Model Canvas was initially proposed by Dr. Alexander Osterwalder in his thesis on Business Model Ontology.

• Value Proposition Canvas 8 Min Expand

  In this tutorial you will learn:

  -    What is a Value Proposition?

  -    What is a Value Proposition Canvas?

  -    What are the 2 parts of the Value Proposition Canvas:

        1. The Customer Profile

        2. The Value Map

  -     How to build the Customer Profile and the Value Map.

   

  The Value Proposition Canvas was initially developed by Dr Alexander Osterwalder as a framework to ensure that there is a fit between the product and market.

3 Go-To-Market Strategies

• SWOT Analysis Template 10 Min Expand

   

  In this tutorial you will learn: 

  -    What is SWOT ANALYSIS?

  -    What are the 4 parts of a SWOT ANALYSIS:

        1. Strengths

        2. Weaknesses

        3. Opportunities

        4. Threats

  -    How to build them.

• Positioning And Marketing Mix Template 12 Min Expand

  In this tutorial you will learn: 

   

  - What is Positioning.

  - What are the parts of the Positioning:

        - Target Customers

        - Offering

        - Why do they need you

        - Product Category

        - Price Category

        - How is your solution different than that of your competitors.

  - What is Marketing Mix. 

  - What are the 7 P’s of the Marketing Mix:

        - Product

        - Price

        - Place

        - Promotion

        - People

        - Process

        - Physical Evidence

  -    And how Positioning and Marketing Mix connect together.

   

  Positioning was termed by marketing gurus Al Ries and Jack Trout, while the term Marketing Mix was developed by Neil Borden.

• Strategic Marketing Plan 11 Min Expand

   

  In this tutorial you will learn:

   

  -    What is a Strategic Marketing Plan. 

   

  -    What are the 5 essential blocks of the Strategic Marketing Plan:

        1. Mission

        2. Situational Analysis

        3. Objective

        4. Strategy/Implementation

        5. Evaluation

• Customer Journey Template 11 Min Expand

   

  In this tutorial you will learn:

   

  -    What is the Customer Journey Template?

   

  -    What are the eight phases of the Customer Journey Template and how to build them:

        1. Awareness & Knowledge

        2. Engagement & Interest

        3. Consideration Evaluation & Intent

        4. Purchase

        5. Activation

        6. Repeat

        7. Loyalty

        8. Advocacy

• Marketing Campaign Model Canvas 12 Min Expand

   

  In this tutorial you will learn:

   

  -    What is the Marketing Campaign Model Canvas?

   

  -    What are the nine blocks of the Marketing Campaign Model Canvas:

        1. Prospect Personas

        2. Prospects Problems

        3. Value Proposition

        4. Channels

        5. Content

        6. Key Activities

        7. Key Metrics

        8. Cost Structure

        9. Projected ROI

   

  The Marketing Campaign Model Canvas is based on the Alex Osterwalder’s Business Model Canvas and developed by GetIT Comms.

• Online Sales Funnel 11 Min Expand

   

  In this tutorial you will learn: 

   

  -    What is the Online Sales Funnel?

   

  -    What are the 4 stages of the Online Sales Funnel:

        1. Brand Awareness

        2. Lead Gathering

        3. Lead Qualifying

        4. Sale

   

  -    What are the 4 tactics to improve the Online Sales Funnel:

        1. Understanding your Audience

        2. Simple User Experience

        3. Metrics of Success

        4. Testing

4 Legal Structure

• Legal Term Sheet 16 Min Expand

   

  In this tutorial you will learn:

   

  -    What is a Legal Term Sheet. Why is it important?

   

  -    What is the list of the 17 matters to consider when drafting a Legal Term Sheet:

        1. Identifying the Parties

        2. Business of the JV

        3. Regulatory Approval

        4. Structure of the JV

        5. Financing the JV

        6. Contribution of Assets

        7. Competition & Restrictions

        8. Board of Directors

        9. Shareholders

        10. Control & Minority Protection

        11. Transfer of Shares

        12. Deadlock

        13. Continuing Business Involvement of the Parties

        14. Employees

        15. Intellectual Property

        16. Administration

        17. Termination

5 Financial Management

• Introduction To Financial Management 11 Min Expand

  This tutorial is the first in the series on Financial Management Statements and it is about General Accounting Principles and Terminologies you should know as an intro, before you start learning about all the Financial Statements and Templates.

  Comprehensive financial reporting will help you, as the manager, to keep track of your expenses and revenues, so you can always keep an eye on having a strong and steady cash flow.

  Diligent financial reporting is also what your current or future shareholders and investors want to see - this is how they can check the viability of your vision and strategies. For that, the financial information about your company has to follow certain General Accounting Principles, of which there are four.

  These four basic principles are:

  (1) historical cost principle

  (2) revenue recognition principle

  (3) matching principle

  (4) full disclosure principle

  We will talk about those principles as well as some important terminology classes in accounting and finance you need to know to make sure that you’re always on top of what is happening in your business, and how to continue to grow. Those classes are: Assets, Liabilities, Equity, Revenues & Expenses.

• Income Statement 8 Min Expand

   

  In this tutorial you will learn:

   

  -    What are three basic financial statements that every company should regularly work on?

   

  -    What is an Income Statement?

       - What are the items that appear on the Income Statement

       - What they mean

       - And how to build it

• Balance Sheet Statement 10 Min Expand

   

  In this tutorial you will learn:

   

  -    What are three basic financial statements that every company should regularly work on?

   

  -    What is a Balance Sheet. 

       - What are the items that appear on the Balance Sheet

       - What they mean

       - And how to build it

   

  -    Why is a Balance Sheet important?

• Cashflow Statement 8 Min Expand

   

  In this tutorial you will learn:

   

  -    What are three basic financial statements that every company should regularly work on?

   

  -    What is a Cash Flow Statement: 

       - What are the items that appear on the Cash Flow Statement

       - What they mean

       - What are Operating Activities, Investing Activities and Financing Activities

       - And how to build it

• Break Even Point 7 Min Expand

   

  In this tutorial you will learn:

   

  -    What is the Break Even Point?

   

  -    How to calculate it?

   

  -    An example of calculating the Break Even Point.

• Discounted Cashflow Valuation Method 7 Min Expand

   

  In this tutorial you will learn:

   

  -    What is the Discounted Cash Flow Valuation (DCF)?

   

  -    An example for calculating DCF.

   

  -    Some important notes on the DCF.

• Financial Model 11 Min Expand

  Learn how to use the digital incubator financial model tool-builder with this easy step by step tutorial. This financial model tool-builder will deliver to you your projected Profit & Loss Statement, Projected Balance sheet and projected Cash flow statement.

6 Investment Deck

• Investment / Pitch Deck 9 Min Expand

   

  In this tutorial you will learn:

   

  -    What is an Investment Deck? 

   

  -    What are the 11 essential points to cover in the Investment Deck:

       1. Motto (company’s purpose or Value Proposition)

       2. Problem OR Unmet Need

       3. Solution: Product / Service Features

       4. Target Market & Size

       5. Go-to-Market Strategies

       6. Competitive Landscape

       7. Business Model / Revenue Model

       8. Traction and/or Timeline

       9. Execution Team

       10. Financials

       11. The Ask