Knowing your Target Customer / Digital Marketing Funnel & Customer Journey / Modern Marketing Team / Measuring Success of Campaigns / Metrics Waterfall
The metrics to identify growth tactics as part of building an effective Marketing Strategy:
Part 1: Knowing your Target Customer and Designing Service/Communication.
Part 2: The Digital Marketing Funnel & Customer Journey.
Part 3: Understanding the Modern Marketing Team -> Acquisition, Retention, Brand & PR, Alliances.
Part 4: Correctly Measuring Success of Any Campaign.
Part 5: Example of Metric Waterfall & Identifying the Correct Metrics.
Marketing Funnel / Consumer Decisionmaking Process / Customer Acquisition / Customer Retention Strategies / Customer Acquisition Cost / Lifetime Value
ScalingUp Pilot Checklist in Six Steps / Scaling-Up the Business Model Canvas through all the nine blocks
Basic PR training for your startup on a minimal budget / How to approach Media / How to create a PR pitch for your company / PR Tips on a Low Budget