Value Proposition / Value Proposition Map / Four Steps for Your Value Proposition: Define, Evaluate, Measure and Build / Identify Your Customers Through Your Buyers’ Personas / Write Your Value Proposition
Why entrepreneurs need to rethink and recreate their Value Proposition. And why this is essential for new startups not to drop out in the first three years:
Part 1: What is Value Proposition, and What is the Value Proposition Map
Part 2: What are the Four Steps for Your Value Proposition: Define, Evaluate, Measure and Build
Part 3: How to Identify Your Customers Through Your Buyers’ Personas
Part 4: A Template to Write Your Value Proposition
Marketing Funnel / Consumer Decisionmaking Process / Customer Acquisition / Customer Retention Strategies / Customer Acquisition Cost / Lifetime Value
ScalingUp Pilot Checklist in Six Steps / Scaling-Up the Business Model Canvas through all the nine blocks
Basic PR training for your startup on a minimal budget / How to approach Media / How to create a PR pitch for your company / PR Tips on a Low Budget