Marketing Funnel / Consumer Decisionmaking Process / Customer Acquisition / Customer Retention Strategies / Customer Acquisition Cost / Lifetime Value
Part 1: Marketing Funnel / Consumer Decision making Process:
- Pre-Purchase
- Post-Purchase
- Funnel Overview
Part 2: Customer Acquisition, Strategies and Tactics: How to Get Who You Want.
Part 3: Customer Retention Strategies:
- Why?
- How?
- More Strategies
Part 4: Customer Acquisition Cost / Lifetime Value.
Part 5: Digital Marketing to enhance Customer Acquisition & Retention:
- Digital marketing and messaging need to be integrated
- Lead Sources
- Customer Acquisition & Retention Through Social Media
- Inbound Marketing
- Guerilla Marketing
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