• PR 101 for Startups

  • Basic PR training for your startup on a minimal budget / How to approach Media / How to create a PR pitch for your company / PR Tips on a Low Budget


Created byMichela
Course LanguageEnglish
Last updated2022-05-17 04:27:54
20m 16s

In This Tutorial You Will Learn

 

Part 1: Getting Started: Basic PR training for your startup considering you have 0 or very minimal budget:
-    What is PR?
-    What is PR on a Low Budget
-    Challenges
-    The Who’s of PR
-    Know Your Audience


Part 2: Practical guide on how to approach Media:
-    Understand a Journalist’s Coverage Area and Audience
-    Know What is Newsworthy


Part 3: Understand how to create a PR pitch for your company:
-    Have a Concise, Value-Driven Message
-    Customize Your Pitches
-    Have Useful Assets Available
-    Consider Exclusives and Embargoes
-    Offer Unique Data
-    Follow Reporters on Social Media
-    Don’t Pester Journalists




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