Basic PR training for your startup on a minimal budget / How to approach Media / How to create a PR pitch for your company / PR Tips on a Low Budget
Part 1: Getting Started: Basic PR training for your startup considering you have 0 or very minimal budget:
- What is PR?
- What is PR on a Low Budget
- Challenges
- The Who’s of PR
- Know Your Audience
Part 2: Practical guide on how to approach Media:
- Understand a Journalist’s Coverage Area and Audience
- Know What is Newsworthy
Part 3: Understand how to create a PR pitch for your company:
- Have a Concise, Value-Driven Message
- Customize Your Pitches
- Have Useful Assets Available
- Consider Exclusives and Embargoes
- Offer Unique Data
- Follow Reporters on Social Media
- Don’t Pester Journalists
Great video. Love it.
Great video!
Marketing Funnel / Consumer Decisionmaking Process / Customer Acquisition / Customer Retention Strategies / Customer Acquisition Cost / Lifetime Value
ScalingUp Pilot Checklist in Six Steps / Scaling-Up the Business Model Canvas through all the nine blocks
Customer Acquisition for Startups / Define your Target Audiences / Understanding CAC & LTV / Some Tactics for Customer Acquisition