Identifying your target market from day one / Alpha-testing your solution / Beta-testing 101 / Approaching the market / Starting on short term wins / Avoiding common pitfalls
Some practical points on how to build your Market Validation Strategy, to lower the risk of potential failure:
Part 1: Identifying your target market from day one
Part 2: Alpha-testing your solution
Part 3: Beta-testing 101
Part 4: Approaching the market
Part 5: Starting on short term wins
Part 6: Avoiding common pitfalls
Marketing Funnel / Consumer Decisionmaking Process / Customer Acquisition / Customer Retention Strategies / Customer Acquisition Cost / Lifetime Value
ScalingUp Pilot Checklist in Six Steps / Scaling-Up the Business Model Canvas through all the nine blocks
Basic PR training for your startup on a minimal budget / How to approach Media / How to create a PR pitch for your company / PR Tips on a Low Budget