Customer Acquisition for Startups / Define your Target Audiences / Understanding CAC & LTV / Some Tactics for Customer Acquisition
Part 1: Customer Acquisition for Startup:
- Not an Exact Science
- Key Questions
- The Lay of the Land
- How to Acquire Customers
- Tips in Early Acquisition Phase
Part 2: Define your Target Audiences:
- Customer Comes First
- Going Deep: Key Question
- Going Deep: Look for Clues
- Dynamic Customer Profile
Part 3: Understanding CAC & LTV:
- Cost of Customer Acquisition
- Lifetime Value
Part 4: Some Tactics for Customer Acquisition:
- Integration and Testing
- A/B Testing
Very informative tutorial
Marketing Funnel / Consumer Decisionmaking Process / Customer Acquisition / Customer Retention Strategies / Customer Acquisition Cost / Lifetime Value
ScalingUp Pilot Checklist in Six Steps / Scaling-Up the Business Model Canvas through all the nine blocks
Basic PR training for your startup on a minimal budget / How to approach Media / How to create a PR pitch for your company / PR Tips on a Low Budget