Customer Acquisition for Startups / Define your Target Audiences / Understanding CAC & LTV / Some Tactics for Customer Acquisition
                           
                        
Part 1: Customer Acquisition for Startup:
-    Not an Exact Science
-    Key Questions
-    The Lay of the Land
-    How to Acquire Customers
-    Tips in Early Acquisition Phase
Part 2: Define your Target Audiences:
-    Customer Comes First
-    Going Deep: Key Question
-    Going Deep: Look for Clues
-    Dynamic Customer Profile
Part 3: Understanding CAC & LTV:
-    Cost of Customer Acquisition
-    Lifetime Value
Part 4: Some Tactics for Customer Acquisition:
-    Integration and Testing
-    A/B Testing
                           Very informative tutorial
Marketing Funnel / Consumer Decisionmaking Process / Customer Acquisition / Customer Retention Strategies / Customer Acquisition Cost / Lifetime Value
ScalingUp Pilot Checklist in Six Steps / Scaling-Up the Business Model Canvas through all the nine blocks
Basic PR training for your startup on a minimal budget / How to approach Media / How to create a PR pitch for your company / PR Tips on a Low Budget