Overview of Marketing for Tech Startups / The Sales Funnel / Mapping Out Your Audience / Your Tone of Voice / SWOT Analysis / Your Assets / Planning Your Launch / Test, Test, and Re-test
Part 1: Overview of Marketing for Tech Startups
Part 2: The Sales Funnel – 5 Stages
- Discovery
- Interest
- Appraisal
- Confirmation
- Conversion
Part 3: Mapping Out Your Audience
Part 4: Your Tone of Voice
Part 5: SWOT Analysis from a Communication Perspective
- Strengths
- Weaknesses
- Opportunities
- Threats
Part 6: Your Assets
- Owned Assets
- Earned Assets
- Paid Assets
Part 7: Planning Your Launch
Part 8: Test, Test, and Re-test
Marketing Funnel / Consumer Decisionmaking Process / Customer Acquisition / Customer Retention Strategies / Customer Acquisition Cost / Lifetime Value
ScalingUp Pilot Checklist in Six Steps / Scaling-Up the Business Model Canvas through all the nine blocks
Basic PR training for your startup on a minimal budget / How to approach Media / How to create a PR pitch for your company / PR Tips on a Low Budget