• Build a Successful Scaleup Category

  • Start-ups vs Scale-ups / Main challenges of the Scale-up phase / The difference between growth and scaling / How to become a Scale-up


Created byMarwan Salem
Course LanguageEnglish
Last updated2023-09-07 21:44:59
15:07

In This Tutorial You Will Learn

In this tutorial, you will learn:

 

Part 1: Start-ups vs Scale-ups

      - What is a Startup

      - What is a Scaleup

      - The main differences between them

 

Part 2: Main challenges of the Scale-up phase

      - Complexity of decisionmaking changes

      - Challenges move more towards leadership, infrastructure, and marketing

      - Rapid growth comes with rapidly increasing costs

      - Leadership requirements will quickly change

      - Finding and retaining the right people

      - Product increases in value, not in price

Part 3: The difference between growth and scaling

Part 4: How to become a Scale-up

      - Commit to growth

      - Work on your leadership skills

      - Hire the right people

      - Collaborate with many

      - Focus on processes and automation

      - Boost your marketing

      - Make yourself excusable

      - Automate, streamline, and outsource

      - Make customer retention your priority

      - Hire and fire swiftly

      - Create a sense of urgency

      - Solve your customers problems

      - Focus on operations, beliefs and leadership

      - Surround yourself with people who have done it

      - Create an irresistible company culture

      - Think big




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