Start-ups vs Scale-ups / Main challenges of the Scale-up phase / The difference between growth and scaling / How to become a Scale-up
In this tutorial, you will learn:
Part 1: Start-ups vs Scale-ups
- What is a Startup
- What is a Scaleup
- The main differences between them
Part 2: Main challenges of the Scale-up phase
- Complexity of decisionmaking changes
- Challenges move more towards leadership, infrastructure, and marketing
- Rapid growth comes with rapidly increasing costs
- Leadership requirements will quickly change
- Finding and retaining the right people
- Product increases in value, not in price
Part 3: The difference between growth and scaling
Part 4: How to become a Scale-up
- Commit to growth
- Work on your leadership skills
- Hire the right people
- Collaborate with many
- Focus on processes and automation
- Boost your marketing
- Make yourself excusable
- Automate, streamline, and outsource
- Make customer retention your priority
- Hire and fire swiftly
- Create a sense of urgency
- Solve your customers problems
- Focus on operations, beliefs and leadership
- Surround yourself with people who have done it
- Create an irresistible company culture
- Think big
Marketing Funnel / Consumer Decisionmaking Process / Customer Acquisition / Customer Retention Strategies / Customer Acquisition Cost / Lifetime Value
ScalingUp Pilot Checklist in Six Steps / Scaling-Up the Business Model Canvas through all the nine blocks
Basic PR training for your startup on a minimal budget / How to approach Media / How to create a PR pitch for your company / PR Tips on a Low Budget