What is CX / The Measure of CX Success: PURR / The Four Pillars of CX & PURR: Brand, Segmentation, Insights and Journeys / Voice of Customer and VOC Tools
Understand what Customer Experience is, and why it is essential for growing your sales and leading your customers to your brand’s advocacy:
Part 1: What is CX. And What is the Measure of CX Success: PURR
Part 2: How to Weave CX & PURR into Your Business Through the Four Pillars: Brand, Segmentation, Insights and Journeys
Part 3: What is VOC, Voice of Customer and VOC Tools
Marketing Funnel / Consumer Decisionmaking Process / Customer Acquisition / Customer Retention Strategies / Customer Acquisition Cost / Lifetime Value
ScalingUp Pilot Checklist in Six Steps / Scaling-Up the Business Model Canvas through all the nine blocks
Basic PR training for your startup on a minimal budget / How to approach Media / How to create a PR pitch for your company / PR Tips on a Low Budget