In this tutorial, you will learn:
- Getting Started: Basic PR training for your startup considering you have 0 or very minimal budget: (What is PR? What is PR on a Low Budget? Challenges, The Who’s of PR, Know Your Audience).
- Practical guide on how to approach Media: (Understand a Journalist’s Coverage Area and Audience, Know What is Newsworthy).
- Understand how to create a PR pitch for your company: (Have a Concise, Value-Driven Message, Customize Your Pitches, Have Useful Assets Available, Consider Exclusives and Embargoes, Offer Unique Data, Follow Reporters on Social Media, Don’t Pester Journalists).
- PR Tips on a Low Budget.